A view from the future
A Bedtime Story by J.A. Konrath
Self-publishing is not the right thing for every writer--particularly those who simply want to write and don't have an interest in all the other things (cover art, formatting, marketing) that become a self-published author's responsibility. The right path today depends on many things, including the type of book and the author's goals.
But down the road, viable businesses will spring up to handle such things for authors in an effective and affordable way that most current "author services" companies do not.
The future will be good. :)